Public Perspectives on Facial Recognition Technology:

Attitudes, Preferences, Hopes, and Concerns

How do you feel about companies that use facial recognition technology to identify you?

Facial Recognition Technology (FRT) is used to identify or discover individuals by comparing an image of their face to a database of known faces for a match. Related uses of FRT use facial imagery to measure a person's attentiveness, to gauge characteristics like honesty, and to confirm that a person in an image is who they say they are.

This site contains information about a research project conducted in 2022 and 2023 that looks at how Canadians feel about private sector use of FRT.