FRT is being used in gaming and entertainment to to create more immersive and personalized experiences for users. Character customization in video games helps users create a personalized avatar that looks like them. FRT can be used to capture an actor's facial expressions and movements which can then be used to animate characters in video games or movies. FRT in virtual reality experiences detects and responds to a player's expressions and movements. FRT can be used for interactive advertisements to target specific demographics and provide a more personalized experience for viewers.